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Research papers
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Citation

Dupuis, J. (1997a, September 01). The contribution of C. G. Jung to qualitative studies. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-contribution-of-c-g-jung-to-qualitative-studies


Research papers

The terrorist bombing of the World Trade Center

A research project undertaken for the owners/operators of the World Trade Center investigated the multiple impacts of the terrorist bombing on various constituent groups. A combination of qualitative, quantitative and secondary research was used to...

Catalogue: ESOMAR Congress 1994: Success Through Adaptation
Authors: Carol Marcus, Michael Cohen
September 1, 1994
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Citation

Marcus and Cohen (1994a, September 01). The terrorist bombing of the World Trade Center. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-terrorist-bombing-of-the-world-trade-center


Research papers

Aroma psychology

The rather intricate process of odour perceptation and evaluation defies any exact measurements of consumer responses to fragranced products. This paper will discuss a psychological approach towards fragrance evaluation leading to a theory of...

Catalogue: Seminar 1993: Consumer Research In Fragrance Business
Author: Hans-Otto Schmidt
June 15, 1993
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Citation

Schmidt, H. (1993a, June 15). Aroma psychology. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/aroma-psychology


Research papers

Target groups redefined

At the suggestion of the BURDA publishing company in OfFenburg— publisher of Mein schoner Garten, the gardening magazine with the largest circulation in Europe-the Allensbach Institute has for the first time tested the 'flow' concept developed...

Catalogue: Seminar 1993: Competition In Publishing
Author: Rüdiger Schulz
Company: Institut für Demoskopie Allensbach GmbH
June 15, 1993
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Citation

Schulz, R. (1993a, June 15). Target groups redefined. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/target-groups-redefined


Research papers

On the scent of a mystery

A partial exploration of some of the biological and psychological dimensions of odour is undertaken herein. Metaphor often reveals cultural viewpoints in regard to the senses, and smell - both positive and negative - is frequently characterised...

Catalogue: Seminar 1993: Consumer Research In Fragrance Business
Author: Joseph A. Precker
June 15, 1993
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Citation

Precker, J. A. (1993a, June 15). On the scent of a mystery. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/on-the-scent-of-a-mystery


Research papers

The systemic approach to publicity evaluation (Spanish)

Advertisements constitute a powerful means of communicating and establishing cultural values throughout all of society. The receivers of these messages respond to them in terms of their vital situation as subjects and as members of social groups ....

Catalogue: ESOMAR Congress 1992: The Race Against Expectations
Authors: Marta Vaccarini, Ana Amuchastegui
September 1, 1992
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Citation

Vaccarini and Amuchastegui (1992a, September 01). The systemic approach to publicity evaluation (Spanish). ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-systemic-approach-to-publicity-evaluation-spanish-


Research papers

The systemic approach to publicity evaluation

Advertisements constitute a powerful means of communicating and establishing cultural values throughout all of society. The receivers of these messages respond to them in terms of their vital situation as subjects and as members of social groups ....

Catalogue: ESOMAR Congress 1992: The Race Against Expectations
Authors: Ana Amuchastegui, Marta Vaccarini
September 1, 1992
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Citation

Amuchastegui and Vaccarini (1992a, September 01). The systemic approach to publicity evaluation. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-systemic-approach-to-publicity-evaluation


Research papers

People are people the world over

The paper argues that: (I) A successful market segmentation study requires the application of structure and a proper integration of qualitative and quantitative research. Also, that the prime emphasis should be on actionability. (II) Lifestyle and...

Catalogue: ESOMAR/ARF/JMA Conference 1992: Marketing And Research Under A "New World Order"
Author: Peter Sampson
Company: Burke, Inc.
June 15, 1992
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Citation

Sampson, P. (1992a, June 15). People are people the world over. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/people-are-people-the-world-over


Research papers

The significance and value of fashion in the transition from childhood to adolescence

This paper takes its cue from research into the significance of consumption in adolescence. Specifically, the results of the research in question are presented in relation to the role and the significance of fashion in the choice and the purchase of...

Catalogue: Seminar 1992: Children And Young People- Are They The New Consumers?
Author: Alessandro Paris
June 15, 1992
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Citation

Paris, A. (1992a, June 15). The significance and value of fashion in the transition from childhood to adolescence. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-significance-and-value-of-fashion-in-the-transition-from-childhood-to-adolescence